Managing Your Business
Wednesday, March 17
6:30 – 8:30 pm
Program Room  

Is Your Business Performing Satisfactorily? Do You Want To Grow Your Business?  
Joel Wolf and Mark Cutler from SCORE , Counselors to America's Small Business, will provide you with an orientation to management reporting and control tools and their use to improve the performance of your business. You’ll learn how to apply measurement and control tools to put your  business on the path to sustained profitability. The program will cover key Profit and Loss, Balance Sheet and Cash Flow statement definitions and their use in monitoring your business.  This program is presented by the Greater Hartford SCORE Chapter 56. Reserve Your Seat Now!

Boothcamp™: Trade Show Strategies
Wednesday, March 24
6:30 pm – 8:30 pm
Program Room 

Calling all Crafters & Exhibitors! Wake Up & Shake Up Your Trade Show Experience! Nancy Frede, Frede Enterprises, LLC will help you create winning partnerships with customers and the trade show organizers.

Why attend?

• Get direction!  Drive more qualified traffic to your booth

• Get noticed!  Maximize your exposure to attendees – before, during and after the event

• Get dollars!  Turn leads into qualified customers.

• Get dollars!  Turn leads into qualified customers.

• Get loyalty!  Enhance customer trust with relationship rapport

• Get the best!  Attract the ideal customer

• Get a good name!  Build credibility with your message at the show 

Nancy Frede has over 30 years of advertising, booth and sponsorships and event sales/marketing experience including over 15 years working with newspapers as an Ad Director, classified manager and sales rep. Nancy is and instructor at Post University. She has created job fairs for ctjobs.com and Senior Fairs for the Record Journal.  Nancy is a current member of ASAE and a Past Member of the ASAE Marketing Section Council. Reserve Your Seat Now!

Stop Selling “Products”- Sell Value!
Wednesday, March 31
6:30 pm – 8:30 pm
Program Room 

The bar has been raised for all of us in business. Where “feature rich” presentations used to be effective, today they are the shortest distance between you and the loss of interest and credibility in the eyes of your prospects and customers.

Duane Cashin draws from his 20 plus years of business success to deliver clear insight on how to differentiate your company's products and services more effectively in today's marketplace. Duane will focus on better ways to communicate the unique value of your company’s offerings – leading to increased sales and profits for your business.

This presentation is a must for business owners and managers focused on increasing sales and profits in this economy. You’ll:

• Learn unique ideas to make you stand out from your competition
• Gain insights to better influence decision makers and shorten your sales cycle.
• Develop skills to build and present value and give your business a competitive advantage

Attend this presentation and learn how to go beyond traditional selling tactics and get solidly on the path of creating and demonstrating value! Reserve Your Seat Now!